Caterpillar at ConExpo 2020
Broadcast creative direction + content strategy | 2020
You’ve never seen a Caterpillar show like this. Operator Stadium at ConExpo’s Festival Grounds showed equipment as its meant to be seen — hard at work. Inside a massive, custom sandpit built in a parking lot, CAT machines ripped through five days of 8-hour-long action broadcast viewed live by hundreds in person and thousands online.
Images courtesy of Agency EA
